Making AI Accessible to Under-Resourced Youth Across Europe
A two-year bespoke programme developed for Beiersdorf powered by Teens in AI: 9 Care Beyond Skin hackathons, 5 countries, 500 young people
500
Young People Reached
9
Hackathons Delivered
5
Beiersdorf Countries
56
Projects Developed
Female and non-binary participants
55%Said they gained more AI knowledge
84%Want to go on to study AI
82%
A shared commitment to inclusive tech
Beiersdorf, one of Europe’s leading personal care companies, approached Teens in AI with a clear ambition: to make technology and AI genuinely accessible to young people who would not otherwise encounter it. The result was a two-year Bespoke Programme, a series of nine in-person hackathons hosted at Beiersdorf locations across Europe, running from 2023 to 2025.
The programme was designed primarily for girls aged 12 to 18, but inclusive of all genders, with a deliberate focus on under-resourced communities where access to tech education is limited. Beiersdorf’s European offices provided the venues, the volunteer experts, and the organisational commitment. Teens in AI designed and delivered the learning experience.
How the programme ran
- 01
Learn
Each hackathon opened with workshops led by Beiersdorf experts and AI professionals, covering coding, AI fundamentals, responsible tech design, and ethical considerations. Teens with no prior experience were brought up to speed alongside those with more experience.
- 02
Build
Working in teams with support from industry mentors, participants developed projects responding to real-world challenges. Mentors guided them through the creative process, ethical thinking, and practical problem-solving.
- 03
Present
At the close of each event, teams presented their solutions to a panel of expert judges. 56 projects were developed across the full programme, with participants gaining confidence in both their technical abilities and their ability to communicate ideas.
See it in action
"It was an honour and so much fun to accompany all those teens and watching them discover their own inspiration and power to make an impact."
About Flagship Programme Sponsorship
This partnership was delivered through a bespoke, fully managed, co-branded programme designed in line with Beiersdorf’s vision to create meaningful, measurable youth AI impact at scale.
It includes programme design and delivery, expert facilitation, impact reporting, and brand visibility across all activity.
Brand & Purpose Partnership
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