{"id":231757,"date":"2024-11-29T14:37:30","date_gmt":"2024-11-29T14:37:30","guid":{"rendered":"https:\/\/www.teensinai.com\/staging\/6556\/staging\/6556\/?page_id=231757"},"modified":"2026-03-19T18:45:59","modified_gmt":"2026-03-19T18:45:59","slug":"beiersdorf","status":"publish","type":"page","link":"https:\/\/www.teensinai.com\/staging\/6556\/beiersdorf\/","title":{"rendered":"Beiersdorf"},"content":{"rendered":"\t\t
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Making AI Accessible to
Under-Resourced Youth Across Europe\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A two-year Flagship Programme partnership with Beiersdorf:
Nine hackathons, five countries, 500 young people.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Shared Commitment to Inclusive Tech\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Beiersdorf<\/strong>, one of Europe’s leading personal care companies, approached Teens in AI with a clear ambition: to make technology and AI genuinely accessible to young people who would not otherwise encounter it. The result was a two-year Flagship Programme, a series of nine in-person hackathons hosted at Beiersdorf locations across Europe, running from 2023 to 2025.<\/p>

The programme was designed primarily for girls aged 12 to 18, but inclusive of all genders, with a deliberate focus on under-resourced communities where access to tech education is limited. Beiersdorf’s European offices provided the venues, the volunteer experts, and the organisational commitment. Teens in AI designed and delivered the learning experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How the Programme Ran<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our approach is designed to move from first conversation to classroom delivery quickly, with full support at every stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tLearn<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Each hackathon opened with workshops led by Beiersdorf experts and AI professionals, covering coding, AI fundamentals, responsible tech design, and ethical considerations. Teens with no prior experience were brought up to speed alongside those with more background.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tBuild<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Working in teams with support from industry mentors, participants developed projects responding to real-world challenges. Mentors guided them through the creative process, ethical thinking, and practical problem-solving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tPresent<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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At the close of each event, teams presented their solutions to a panel of expert judges. 56 projects were developed across the full programme, with participants gaining confidence in both their technical abilities and their ability to communicate ideas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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See it in Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Watch highlights from the Beiersdorf Care Beyond Skin Hackathon series.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Young People Reached<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Hackathons Delivered<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Beiersdorf Countries<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Projects Developed<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\tFemale and non-binary participants 55%\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\tFemale and non-binary participants<\/span>\n\t\t\t\t\t\t\t\t\t55%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\tSaid they gained more AI knowledge 84% \t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\tSaid they gained more AI knowledge<\/span>\n\t\t\t\t\t\t\t\t\t84%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tWant to go on to study AI <\/span>\n\t\t\t\t\t\t\t\t\t82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\"It was an honour and so much fun to accompany all those teens and watching them discover their own inspiration and power to make an impact.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tEmilie Joubert, Former Vice President Human Resources, Europe, Beiersdorf, Paris<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Flagship Programme Sponsorship<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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This partnership was delivered as part of Teens in AI’s Flagship Programme model, a fully managed, co-branded partnership designed for organisations that want measurable youth AI impact at scale.<\/p>

It includes programme design and delivery, expert facilitation, impact reporting, and brand visibility across all activity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee all partnership models<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand & Purpose Partnership\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBest for Brand, Marketing, and Communications teams
\n\nHeadline your commitment to responsible AI with a globally recognised education initiative.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest Partnership Deck<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ready to Create Impact?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Find out how a corporate partnership with Teens in AI can deliver measurable outcomes for your ESG, talent, and responsible AI goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore Corporate Partnerships<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Making AI Accessible to Under-Resourced Youth Across Europe A two-year Flagship Programme partnership with Beiersdorf: Nine hackathons, five countries, 500 young people. Explore Corporate Partnerships A Shared Commitment to Inclusive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-231757","page","type-page","status-publish","hentry"],"yoast_head":"\nBeiersdorf - Teens in AI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teensinai.com\/staging\/6556\/beiersdorf\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beiersdorf - Teens in AI\" \/>\n<meta property=\"og:description\" content=\"Making AI Accessible to Under-Resourced Youth Across Europe A two-year Flagship Programme partnership with Beiersdorf: Nine hackathons, five countries, 500 young people. 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